Table of Contents
Overview
This Benchmark Email Review will take you for a ride through the jaw-dropping drag-and-drop editor that makes the lives of business owners easier. The Benchmark customer support team stays by your side regardless of your business’s plans. Read further to know more!
What is BenchMark Email Marketing?
How long will you be unable to manage contact lists and keep them lingering on the floor with no purpose? With Benchmark’s free plan, you can enhance the digital footprint of your small business through email marketing services. Email campaigns are the backbone of online marketing automation tools.
Benchmark email marketing services are excellent for both small businesses and big enterprises. Like any eCommerce shop or digital marketing automation agency, Benchmark email marketing service is a popular choice for small business email marketing. This Benchmark email review will give you a detailed and closer look into the buzz-worthy platform. You can also tail onto the Support Resources section on the website to learn about email marketing.
Who is This Product For?
Benchmark email marketing is best for small businesses. The free plan facilitates responsive templates and a drag-and-drop editor for successful email campaigns. The targeted campaigns can be customized to reach unlimited subscribers and fetch appropriate google analytics. Benchmark service also stands tall for big companies. The enterprise plan includes the custom pricing option. Business owners can manage a constant contact list of 1,25,000 subscribers or more.
Email marketing is excellent for keeping in touch with your customers and can be very effective for customer retention. The best way to use email marketing is by sending emails regularly. This will make the customer feel more connected and engaged with your business. To send targeted emails, you should segment your list into different groups based on their interests. You’ll find it simpler to communicate with them in a way that meets their requirements.
Features
The Benchmark platform has top-notch features that will amp up your email campaigns in no time. Even if some of your subscribers are not inbox checkers, you can still draw their attention through lucrative subject lines in emails. Benchmark has stapled its name as the most convenient and impressive marketing website, from email marketing to integrations. Messages and polls will guide you through the dos and don’ts for your company’s organic growth. Make every campaign worthy of its name with Benchmark by your side.
Email Marketing
One of the most effective methods to reach potential consumers is through email marketing. It has a huge ROI and is an effective way to get people to take action. The best way to measure your email marketing ROI is by using analytics and tracking the number of responses, clicks, and conversions you get from your emails. Many programs available for email marketers will help them track their ROI. Benchmark Email Marketing is one of the most used applications for this.
Benchmark can be used by anyone who wants to measure their email marketing ROI, irrespective of whether they are a small or huge corporation. This program has been designed with simplicity, making it easy for anyone to use. The email marketing services that Benchmark offers are Start your email campaign today!
Marketing Automation
Marketing automation is a term that refers to the process of using software and algorithms to automate marketing tasks. It’s a way for companies to use data and software to send the right message at the right time. Marketing automation aims to provide a better customer experience by delivering personalized content at the right time.
With Benchmark by your side, you do not have to track every action of your subscribers. Your website and email engagement will automatically trigger signup forms or other software programs. The automation tools are excellent for setting up follow-up, responsive, and welcome email. It is always wise to test emails before appointing a trigger email.
eCommerce
Benchmark email understands the tools your eCommerce user interface would need to captivate the subscribers. Thus, through the email templates, you will find exclusive features that hook your customers from the first glance. Benchmark emails have world-class deliverability and are great email builders. You can schedule or launch an email campaign to help your business generate more revenue for the fiscal year.
You can blindly trust Benchmark email as it will showcase your products with maximum exposure. Like other email marketing platforms, you can customize emails, signup forms, and newsletters.
Lead Generation
Lead generation generates leads or potential customers and turns them into sales prospects. Email marketing is among the most successful strategies for generating leads. It is also one of the most affordable and accessible to set up. Lead generation in Benchmark can be done through email marketing by using a variety of strategies such as:
- Sending an email campaign with a call-to-action that prompts an immediate response
- Creating an email list segmentation strategy for specific audiences (e.g., by geography, industry, or product interest)
- Sending emails with content that matches user’s interests and needs
- Using emails to offer discounts or promotions
Landing Pages
A landing page is an email that serves as the entry point for a website. It typically contains a brief description of the product or service being offered. A landing page aims to compel visitors to take action, such as joining your mailing list, buying your thing, or downloading an eBook.
There are several variations of landing pages. One type that has become popular with digital marketers in recent years is the lead generation landing page. This type of landing page typically has two main goals. They want visitors to either sign up for their email newsletter or fill out a lead form in exchange for something like an ebook about their topic.
Reporting
Reports are the backbone of any email marketing strategy and provide insights into what is working and what isn’t. They help you to make changes to your campaigns. Reports provide a wealth of data that can be mined for insights and trends, which you can use to check the effectiveness of your email marketing strategy. There are two main types of reports:
- Campaign reports: These provide insights into the performance of individual campaigns and allow you to compare the performance of different movements.
- Audience reports provide information about how your audience responds to additional email content and offers valuable insights for improving your business’s digital presence.
Integrations
The Benchmark team has made it easy for clients to integrate their emails with other popular platforms like Facebook Ads, Flickr, Zapier, PayPal and more. This allows for seamless integration with the client’s social media accounts as well as other online advertising campaigns. For example, if the client wants to create an ad campaign on Facebook and link the ad back to their Benchmark campaign, they can easily do so with just one click through the Benchmark dashboard. Benchmark’s integration with Google Analytics allows for easy tracking of your campaign’s performance in real-time. The list of integrations are mentioned down below:
- Google Analytics
- Flickr
- Zapier
- Tumblr
- PayPal
- Zendesk
- Shopify
- Zoho
Pricing
Free Plan
The free plan is a gateway for business owners to try out the Benchmark features in no time. You can keep constant contact with your customers and share your business saga through emails at 0 (zero) cost. The following are the features of the free plan.
– Automation Lite Marketing
– Basic Email Marketing
– Simple Lead Generation
– Basic Reporting
– Basic Customer support
Pro Plan
The Pro plan unleashes more advanced features in comparison to the free version. You get premium customer support to facilitate your needs and queries at any moment. You get advanced email marketing and lead generation in the Pro option by ditching essential elements. The package costs $13 per month when paid annually, while $15 on monthly payments.
– Automation Pro Marketing
– Advanced Email Marketing
– Advanced Lead Generation
– Advanced Reporting
– Premium Support
Enterprise Plan
This plan is best suited for you if you run an enterprise with at least 1,25,000 contacts. You will get a Dedicated IP and Email Whitelabeling option in the Enterprise option. The video storage remains unlimited, and image gallery storage is up to 10GB. To opt for this plan, you need to contact the Benchmark Sales team and ask for a quote.
– Automation Pro Marketing
– Advanced Email Marketing
– Advanced Lead Generation
– Advanced Reporting
– Email Whitelabeling
– Dedicated IP
Key Differences Between Plans
- Essential automation tools are present in the free plan, while the paid plans have advanced tools.
- Dedicated IP and Email White labeling are not available in free or pro programs. You need to choose the Enterprise package to unravel the features.
- Advanced reporting is unavailable in the free plan. You need to select one of the paid plans to access the feature.
Get Started
Get started with BenchMark Email for free.
Pros & Cons
Pros
- The Benchmark email campaign does not demand in-depth research. The drag-and-drop feature is user-friendly and offers a generous free and paid plan. With the drag-and-drop email editor, you can send emails with convenience.
- Unlike other sites and Benchmark email alternatives, the website offers spam filters, dedicated IP, plain text editor, inbox checkers, advanced segmentation, and email previews.
- The integrations Benchmark offers 1500+ options and is one of a kind. Automation gets a boost due to such strong interlinks, and you can make your own integrations from the range offered.
- Benchmark email’s mobile-friendly software lets you access analytics, split testing, email marketing features, email editor, contact list management, and more.
- As many contacts as you’d like can be added. The length of contact lists does not matter for paid plans. Even in the Benchmark email free version, you get 500 contacts and 3500 emails per month.
Cons
- Users need to pay for extra media storage. Yeah, it is a bummer that Benchmark email services charge an amount for getting extra media storage. All your images, signup forms, and landing pages are kept in safe hands on the platform.Priority support is not available in the free and pro plan. Users can fetch phone support only for the enterprise package.
Conclusion
Benchmark email marketing software is a platform that helps marketers to execute both advanced and basic automation emails with the help of the latest and most effective techniques. It’s an all-in-one solution for all your needs in this field, providing an easy and efficient way to create, send and track your campaigns. They offer their clients various email marketing services, including email design, automation, and analytics.
Benchmark email deliverability is customizable, and with the help of triggers, the correct email or newsletter will reach your existing or new subscribers at the right moment. Regardless of your company size, try out email automation features on Benchmark and increase the digital viability of your business. The Benchmark integrations are carefully selected, keeping convenience and reachability in mind. Get your hands on Benchmark email today and effectively engage with your consumer!
Get started with BenchMark Email for free.
Alternatives
TBD
FAQ
Benchmark is a wonderful email marketing tool that is simple to use for all small business owners. The free plan will give you an idea on whether the email automation and features will suit your needs.
Small businesses can try out the automation features for free on Benchmark Email. From email deliverability to customer support, Benchmark has opened its doors to companies of all sizes.
Compared to other platforms in the market, Benchmark understands the needs of different businesses. The ready-to-edit email templates are the talk of the town and the various features that come along with the drag-and-drop editor pledge to be a friend in need to all business owners.
You should use Benchmark to strengthen as well as elongate your subscriber list. Benchmark email automation is perfect for captivating your customers and sending unlimited emails.
Benchmark email automation marketing is popular among business owners. Among email providers, it has caused quite a stir. With more templates, Benchmark email marketing service has nailed the path of a successful platform.
There are not many significant limitations that will affect your email marketing strategies. Users have a hassle-free experience on the Benchmark email platform.
Yes, Benchmark understands that dipping your feet into the pool of email marketing can be a little overwhelming. Thus the site offers online resources like guides and templates. Simply go to the Benchmark page and choose Resources.
