Table of Contents
Overview
What is ActiveCampaign?
If you are an online business owner willing to start marketing campaigns, then ActiveCampaign marketing automation software is for you. The marketing automation tool takes you on a journey of providing enterprise marketing automation solutions. You can create complex marketing campaigns in simple steps and avoid head-scratching. The ActiveCampaign drag-and-drop editor has all the essential features and is just a life-saver.
Email marketing campaigns are essential for sustainable marketing strategies and organic growth. ActiveCampaign automation software opens the doors to the best marketing automation tools, profitable email marketing strategies, a true marketing automation system, effective online marketing campaigns, and easy-to-customize email templates.
With seemingly very basic features, small business owners can avail of free email services. ActiveCampaign customer support folk are helpful at their core. All through your learning curve, the helpful customer support team will be on their toes to encounter any business problem. This ActiveCampaign review will be an eye opener to digital marketing and free email marketing alternative.
Who is this Product for?
The super powerful marketing automation system priced at a standard competitive rate for small businesses, medium size businesses, and hyper-growth software businesses. ActiveCampaign’s deliverability is on point and never misses flashy reporting. Many ActiveCampaign Reviews have spoken in favor of user-friendly marketing and automation templates. The future developments necessitate larger enterprise platforms to gain more complicated task options and also keep their subscribers informed.
ActiveCampaign email marketing software offers very affordable email marketing, automation workflows, email campaigns, a very convenient mobile app, and quick customer service. ActiveCampaign users do not have to organize unnecessary deals for different email management systems; instead, they can create complex campaigns with very little proactive effort.
Unlike traditional enterprise solutions, this much-needed email marketing software is a value for money and provides all the functionality options. New customers who are not pretty tech savvy have ditched ActiveCampaign alternatives and tried out the ActiveCampaign free plan.
Features
ActiveCampaign displays information about killer features that will keep your website visitors hitched. Email sign-ups, drip campaign builder, online course, sales automation, affordable solution, building templates, Google analytics, and email marketing tools can easily overcome marketing agency members. You can manage marketing emails, and most email marketing tools are part of a very affordable solution. The best multifunctional email software offers unlimited emails and the drag-and-drop workflow builder/email builder.
Email Marketing
Are you sending the right kind of marketing emails to your potential customers? Best email marketing campaigns make potential customers react and respond. ActiveCampaign email marketing platform eliminates any chance of sending the wrong link. You can ease the more complicated tasks and deal with pipelines of personalized emails.
The email deliverability is on time and reaches out to numerous buyers. Email marketing services can be stretched to unlimited users with the ActiveCampaign email service provider. In addition, ActiveCampaign offers email templates that will help you to optimize email campaigns.
The following are the other email collection tools you will get.
- Broadcast emails
- Triggered emails
- Targeted emails
- Email autoresponders
- Transactional emails
- Scheduled emails
Transactional Email Marketing Programs
To enhance your customer experience automation aspect, the best email marketing software offers transactional emails. Now, you can send follow-up emails or one-to-one emails at the right moment with ActiveCampaign by your side. Create numerous buyers with basic email marketing efforts and templates. According to website visits, you can gain more subscribers with the professional plan of transactional emails. It is the solution for group leads, contact management, contact details, page visits, and more great features.
These advanced features distinguish startup brands from the already cluttered marketplace. The transactional email multi-channel marketing tool provides easy data management and direct messages to many social media platforms. For enterprise-grade platforms, they can easily integrate forms and remove complicated workflow builders with transactional emails.
Marketing Automation features
Active Campaign offers the best marketing automation if you are the owner of mid-sized businesses, rooting for ultimate customization and automated workflows. Marketing automation tools allow companies to automate the tasks that are involved in marketing, like lead generation, lead nurturing, and lead scoring.
Marketing automation can be used to increase sales and generate more leads. Unlike any other marketing software, you will find ActiveCampaign to have every advanced automation tool and automated segmentation to boost your marketing efforts. There are many benefits of using marketing automation tools. One of them is that they help marketers save time by automating some tasks such as sending out emails or scheduling social media posts. Another benefit is that they help marketers generate more leads by tracking customers’ behavior on their websites and sending them personalized welcome sequences on what they do on the site.
To create personalized messages you will get the following features.
- Automation Map
- Automation Goals
- Dynamic Content
- Pre-form user tracking/Automatically Track Engagement
- Facebook Custom Audiences
CRM Functionality
CRM is a customer relationship management system. The software application manages customer interactions and customer data. CRM helps companies identify and keep in contact with their customers.
ActiveCampaign CRM tools have many helpful features for managing your contacts. It also has a range of integrations with other popular platforms like Google Analytics and Shopify. You can import data from these platforms without much work.
The following are some of the uses of CRM:
- Helps in understanding the customer needs so that a company can provide them with an appropriate solution for their queries.
- Manages prospects, leads, and customers.
- Allows for better communication between the company and its customers by providing them with relevant information about products or services.
Sale Automation functionality
Many people recommend Activecampaign for fairly simple sales processes. In addition to powerful marketing CRM and push notifications metrics, ActiveCampaign integrates key features of the sales process. ActiveCampaign integrations with the sales funnel and multiple programs. Sales automation makes it easier for salespeople to close more deals and save time.
New subscriber data, purchase history, paying customers, email clients, and customer information create the knowledge base for the sales team. Automate task assignment and more features allow users to track leads and perform subscriber management. The following is the feature set for both CRM and Sales automation in ActiveCampaign.
- Contact management and Lead scoring
- Win Probability
- Sales Pipeline
- Split Action
- Attribution
- One-to-one emails
Sales Engagement
Sales engagement is a process of building a relationship with customers that leads to an increase in sales. It is about using any marketing channel to engage with prospects. Then converting them into customers. It has been found that people who have recently switched to the essential software of ActiveCampaign has got more functionalities than any other software that has to offer.
The entire suite of bumping regular sales reps and critical functionalities does not stand value for money. Thus, ActiveCampaign offers sales for different segments of sales engagement. You can cut down on the biggest monthly expenses on too many underbuilt features as ActiveCampaign added a lot of features for sales-numerous coupon uses, building segments, default orders, and so many resources. Various different autoresponder sequences, pop-up windows, and thorough reporting play a significant role in sales.
Service & Support
You do not have to worry about a bit slow dashboard or terminology confusing email system. ActiveCampaign provides a huge deal of services and is committed to 24/7 customer support services. There is a learning curve to get used to with all the features of ActiveCampaign provides the best features to personalize your customer service.
You can track email clicks, purchases, and live chats of customers. Make your customers happy by providing personalized customer support with ActiveCampaign. Knowing about your consumers is made simple with engagement tracking, lead scoring, and pipeline automation. You can take the necessary action in just a few clicks if you receive a notification that a customer is ready to leave a negative review.
Pricing
Lite Plan ($29/month for annual payment)
ActiveCampaign Lite plan is appropriate for small businesses. It costs $29 per month for an annual payment. ActiveCampaign Lite Plan provides you with the essential features of ActiveCampaign, such as email marketing, lead tracking, and reporting. You can also use it to manage customer relationships with sales automation tools like drip campaigns and email sequences.
– Marketing Automation
– Unlimited Email Sending
– Drag & Drop Email Builder
– Segmentation
– Subscription Forms
– Email & automation reporting
– Site and Event Tracking
Plus Plan($49/month for annual payment)
The ActiveCampaign Plus Plan is the most popular plan amongst users. It has a lot of features that make it worth $49 per month for an annual payment.
The ActiveCampaign Plus Plan provides unlimited email lists, making it perfect for agencies or companies with a large team that needs to send out emails regularly. The plan also offers advanced reporting, which lets users see detailed information about who opens their emails and what links they clicked on.
The plan helps the users to create multiple segments, which allows users to target specific groups of people with their content and offers them more flexibility than the Lite plan.
– Landing Pages
– Facebook Custom Audiences
– Contact Scoring
– SMS Marketing
– Conditional Content
– Advanced Performance Reporting
– Custom Branded Forms & Landing Pages
– Mobile Campaign Reporting
– Ecommerce Store Integrations
– Abandoned Cart Automation
– Product Block Personalization
Professional Plan($149/month for annual payment)
The ActiveCampaign Professional Plan is designed for small to medium businesses. It is a substantial option if you need more than just email marketing and wants to increase your lead generation and customer retention.
The ActiveCampaign Professional Plan has all the features of the previous plans but with more power and flexibility. You get unlimited contacts, unlimited campaigns, unlimited emails, unlimited automation rules, and huge storage for $149/month for annual payments.
– Website Personalization
– Predictive Content
– Predictive Sending
– Marketing Attribution
– Split Automations
– Conversion Reporting
– Site Messages
– Salesforce Integrations
– Microsoft Dynamics 365 Integrations
Enterprise Plan
ActiveCampaign has a range of plans for enterprises. These plans are tailored to the needs of different-sized companies and customizable to suit your unique requirements for the company.
The Enterprise plan is the most comprehensive of all ActiveCampaign’s offerings. It includes every feature ActiveCampaign offers, from marketing automation to customer support. In addition, a variety of additional features are more relevant to larger organizations. So get a quote today!
– Custom Objects
– Custom Reporting
– Custom Mailserver Domain
– Custom Domain
– Free Design Services
– Unlimited Email Design Testing
– Social Data Enrichment
Get Started
Get started with ActiveCampaign for free with a 14 day trial
Pros
– In ActiveCampaign, an advanced user will get a wide range of features on ActiveCampaign. Regardless of what your business attracts there is a plan for all. In addition, users do not have to have coding ability to get the best out of those features. You will get easy-to-use marketing tools at a great price point.
– You can access your ActiveCampaign from mobile devices. When you have a business to run, the marketing software understands the need for convenience and fast work. Thus, as per your plan, you can start your marketing journey at your pace.
– You can create pop-ups, sign-up forms, a landing page, an ad hoc campaign, or more distinctive campaigns within a few steps. You also adjust your contact limits from 500 to unlimited. Assign subscribers with personalized messages and make significant savings.
– When you add marketing elements in ActiveCampaign, you will find features like optional links or export reports. ActiveCampaign offers better marketing automation than any other marketing software in the market.
– Machine learning, deep integration, custom domains, and other systems help to re-establish trust with subscribers. The emails sent to customers display correctly on different devices regardless of many dimensions.
Cons
– The on-site chat option is not included in the standard package. The platform can be a bit overwhelming for new users who do not know anything about marketing. The correct advice is to go through ActiveCampaign online courses and other features and better your current website.
– There are a bit limited features in the Lite plan. For big businesses that demand a marketing presence, the Lite plan might be a letdown. Instead, the Plus, Professional, or Enterprise packages will blend perfectly.
– Users might face some slow processing of the ActiveCampaign mobile app. Even though the Activecampaign app is packed with all the features in the desktop version, a few users faced lagging operations.
Conclusion
ActiveCampaign is a marketing automation software that helps marketers and business owners to automate their marketing and sales. It has email marketing, social media marketing, landing pages, webinars, live chat support, and more.
In addition, campaign monitoring in ActiveCampaign helps business owners and marketers design and send high-converting emails without any technical expertise. It also has social media management, website tracking, and personalization features. In addition, the CRM tool helps business owners manage their customers, contacts, opportunities, and sales.
ActiveCampaign has been providing the best email automation services since 2003. It offers advanced features such as A/B testing, scheduled auto-responders, etc. Activecampaign also has a flexible pricing model which can be customized according to your needs and budget. This company also provides you with detailed reporting tools. You can analyze your campaigns effectively and improve them as per your requirements.
Get started with ActiveCampaign for free with a 14 day trial
Frequently Asked Questions (FAQs)
100% ActiveCampaign is a dream to get started with the marketing for your business or brand. The easy to customizable pricing Activecampaign offers is beyond a helping hand for your company.
ActiveCampaign is a leading email marketing company. They offer a variety of services-email marketing, webinars, landing pages, etc. The company was founded in 2003 and since became home to happy customers and growing businesses.
ActiveCampaign has some great features, which are very efficient in marketing. The platform offers email marketing, landing pages, website tracking and testing, social media management, and many other features.
ActiveCampaign has many resources to help users get the most out of their platform. The ActiveCampaign blog is updated regularly with new articles about marketing, email campaigns, and customer service topics. Customers can also find guides on the ActiveCampaign website that will help them better understand the platform and how to use it for their business needs. Demos provide customers with a hands-on experience with ActiveCampaign features. They are available on the website or can be scheduled by reaching out the customer support.
