What Is Email Marketing Automation? All You Need to Know

What Is Email Marketing Automation All You Need to Know - 2 - Elevate Your Small Business
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Have you ever wondered how Amazon abandoned cart emails work? We have got 3 words for you – Email Marketing Automation.

Email marketing automation refers to behavior-driven or triggered email. It is an automatic message sent from your email service provider in a direct reply to any consumer’s specific actions, either made or not made on your website.

Today we will shed light on what automated emails are, types of email automation and how you can use it to boost your business.

So let’s get rolling.

What Is Email Automation?

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Automated emails are written once. Then these emails are set to be sent based on customer action or other triggers like birthdays or making a purchase. 

For example, when you sign up on a website, you instantly receive a welcome automated email. As a company, you cannot send every subscriber a welcome email. This would take so much of your time. So here automated email marketing comes in.

With an automated email, you schedule emails once only. Whenever a new subscriber signs up, they will automatically receive instant email messages. Thus saving you time.

Plus this is not the only benefit of email automation. Timely sent emails can help you boost revenue, customer loyalty, and sales.

Now let’s study the different types of email automations.

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Types of Email Automation

The two types of automated emails are trigger-based email automation and drip emails campaign.

Let’s review how each type is different.

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1) Trigger-based Automated Emails

Trigger-based emails are set to be delivered when an action or trigger takes place. You can decide on the trigger. This makes the email very specific according to the target audience. 

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Triggers could be actions such as signing up, filling out an opt-in form, abandoning a cart, or a festival date. 

Trigger-based automation can make emails personal and relevant, and who does not appreciate that?

2) Drip Campaign

It is a step further from trigger emails. In drip emails, a trigger sets a sequence of emails to be delivered.  

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It differs from trigger-based emails because the triggers in the drip email process are more intentional.

For example, making a purchase or signing up for an event. Any follow-up email will be a part of the automation email.

How Automated Email Campaigns Can Boost Your Business?

Email marketing automation has many benefits for both small businesses and large corporations.

We will explain how different email marketing automation tools can offer your company unique benefits.

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1) Boost Sales

Email marketing automation tools will help boost the revenue of your business. Promotional and marketing emails have been proven to show an increase in sales.

Here are some ways you can use email automation to boost sales.

  • Abandoned Cart Email

Have you added products to your cart but then changed your mind?

Nearly 70% of shopping carts are abandoned before checkout. As a company, that can be a massive loss for you.

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So how do you make sure customers do not abandon shopping carts?

You can send automated abandoned cart emails, offering a discount or free shipping. This could encourage buyers to spend the money and boost your profits. 

  • Product Recommendation Email

Another automated email type is product recommendation emails. It is more time- consuming and expensive to gain new customers than to sustain your existing customers.

Therefore, it is wiser to invest in retaining repeat buyers.

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Send them personalized emails that have relevant content. For example, send product recommendations based on their purchase history. 

Suppose a customer has recently bought a laptop. Then, you can send them an email recommending accessories such as a keyboard, wireless mouse, speakers, etc. They will probably need these essentials, which can boost your profits.

2) Keep Customers Engaged

It is more cost-efficient to keep existing customers than to lure new subscribers. To sustain customers, you must create brand awareness and build customer relationships. This leads to customer loyalty. 

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A pretty simple way to start a relationship with your new subscribers is a sale. Once a customer has bought your product or service, you have to make sure they keep returning. With automated email marketing, you can build long-lasting relationships with customers.

Here is how you can keep your customers engaged:

  • Welcome Emails

The first step of building a relationship is to get to know each other. Send an automated welcome email to introduce your brand and the team to the email subscribers.

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Moreover, welcome emails have a 25 percent click-through rate and an astonishing 80 percent open rate. With these statistics, you will definitely be able to keep customers engaged.

  • Product Information Emails 

Sending customers additional product recommendations based on purchase history is a good way to keep customers engaged. Plus you can also send information regarding the product they have just bought. 

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Send automated and relevant messages to inform your customer how to use the product and its unique features. You can link your own blog post or newsletter as well.

Content marketing is personalized content and valid for subscribers. It also shows that you, as a brand, care about customer satisfaction. 

  • User Feedback

This leads us to another type of automated email – feedback request emails. Whenever a product is bought, send automatic emails asking for feedback and reviews.

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This bridges the gap between the customers and the company. It can also help you improve your product.

3) Re-engage Inactive Subscribers

If a customer has been inactive for some time, there is no harm in checking in with them. This marketing strategy always works like a charm and brings back old customers.

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Send automated emails based on triggers, such as a specific time period that has passed since the customer made a purchase. Include promotional emails and introduce new products to encourage activity.

How to Monitor Email Automation Results?

To ensure that your email marketing strategies are working in your favor, you must keep a close eye on the following factors.

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Open Rates

It is an email automation campaign monitor that measures the number of people who open your email message. To increase your open rates, you can include a catchy subject line.

Additionally, you should be sending out emails according to the time zone the subscriber lives in.

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Click-through Rates

Click-through rates estimate the number of people who opened the link in your email content. This can inform you if the subscribers are taking any action from your email.

You might want them to read a blog post or return to the abandoned shopping cart. 

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If the subscribers are not clicking the links, your targeted email campaigns are not working. The good news is that you can quickly increase your click-through rates.

Make your content or copy exciting and unique. Use catchy phrases or attractive design elements to ensure people are opening your email and checking out the links you have sent.


A conversion is when the email recipients take the expected action.

For example, completing the purchase after receiving an abandoned cart email or providing feedback when asked. 

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To increase conversions, make sure the CTA is visible and apparent. Secondly, write a more engaging and convincing copy. 

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Email automation is one of the most important digital marketing strategies. It will save you time while also boosting your revenue and CTR. Make sure you use the top email automation tools or work with an email marketing platform to make your process smooth.

The email marketing platform has pre-made templates, a drop editor, and a drag-and-drop tool, among many other interesting new automation features. This makes email automation a breeze.

So what are you still waiting for? Get started with your email marketing campaigns today!

Go on and employ a marketing team and best email marketing automation software. Make sure you pick the best email automation software. So that you can send an email using email marketing tools. Thus helping you reap the benefits of the best email marketing automation tool.

Do share your experience with us in the comments below.

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